When on April 3, 1973, Martin Cooper, a Motorola engineer, dialed up their competitor, Joel Engel of AT&T, for the world’s first cellular telephone call from his brick-shaped device while walking in the street, nobody could have realized that this was going to be a disruptive technology in the coming decade and would continue to be today. The public launch of Friendster in March 2003 [2] (by Jonathan Abrams, a Canadian programmer) gave birth to the disruptive technology-intensive platform that evolved as “social networking.” Interestingly, even its former CEO, Kent Lindstrom, saw it as nothing more than “the idea was to have the Internet do the work of a dinner party” [3]. The senior editor for internet and technology of Fortune magazine, David Kirkpatrick, also predicted in the same way [4], “There may be a new kind of internet emerging–-one more about connecting people to people, than people to websites,” or as visualized by Mark Pincus, an investor in Friendster and founder of, as a “peopleweb.” We are living in an age where we are witnessing an explosion of innovation supported by killer technologies triggering disruptions. The complete business landscape of opportunities and challenges is accelerating at a whooping rpm. This is the “digital age.” This accelerating change is supersonic, or even much more than that. It is like floating in a gravitational field of 4G. Businesses have to acclimatize and evolve in sync with this pace. Otherwise, they will perish once they reach a tipping point.
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